How Muslims in the UK experience coaching using the Ershad framework- an interpretative phenomenological analysis

This study aimed to explore how Muslims in the UK experience coaching using the Ershad framework. The data was derived from four semi-structured interviews that were conducted after a coaching intervention. The study adhered to interpretative phenomenological analysis (IPA) for data analysis. Four themes emerged from the data: “it aligned with our faith”; “I felt comfortable”; “an eye-opening experience”; and connected to deeper self. Findings highlighted that participants valued a culturally sensitive approach, grounded in the principles of effective coaching, and thus support the idea that culturally specific coaching approaches may be beneficial for certain groups of people.