Public health education through the lens of social media: implications in the COVID-19 era.

COVID-19 has been at the centre of a devastating 21st century pandemic, claiming over 600,000 lives as of August 1st, 2020. With a limited supply of vaccines against COVID-19, protective measures remain key for slowing down its spread. Since the start of the pandemic, protective measures have been implemented on a worldwide level. Implementation of such measures necessitates awareness of the public. Raising public awareness requires powerful and impactful messages, displayed on widely viewed communication platforms for rapid dissemination of accurate information.