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Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian peninsula

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journal contribution
posted on 05.01.2022, 16:40 authored by Aymane Ajbar, Thomas A Shepherd, Michelle Robinson, Christian D Mallen, James A Prior

Background: Global Public Health Days (GPHD) are public health interventions which serve to improve public awareness of specific health conditions. Google Trends is a publicly available tool that allows the user to view the popularity of a searched keyword during a specified time period and across a predetermined region. Our objective was to use Google Trends to assess the impact of four GPHD (World Heart Day, World Mental Health Day, World Diabetes Day and World Hypertension Day) on online health information-seeking behaviour (OHISB), 4 weeks before and a week after the GPHD, across six countries of the Arabian Peninsula (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates).

Methods: Relative Search Volume (RSV) was extracted for the aforementioned countries from 28 days before the GPHD and 7 days afterwards. Statistical analysis, undertaken using joinpoint regression software, showed that GPHD have significant changes for Saudi Arabia (Diabetes, Mental Health and Heart day) and UAE (Mental Health day) but were short-lived with a fall in RSV of up to 80% after peak interest.

Conclusion: GPHD appears to be effective in some countries while further research is needed to investigate the reason of its limitations.

Funding

NIHR Applied Research Collaboration (ARC) West Midlands

NIHR School for Primary Care Research

NIHR Research Professorship in General Practice (NIHR-RP-2014-04-026)

History

Comments

The original article is available at https://jepha.springeropen.com/

Published Citation

Ajbar A, Shepherd TA, Robinson M, Mallen CD, Prior JA. Using Google Trends to assess the impact of Global Public Health Days on online health information-seeking behaviour in Arabian peninsula. J Egypt Public Health Assoc. 2021;96(1):4.

Publication Date

17 February 2021

PubMed ID

33595811

Department/Unit

  • RCSI Bahrain

Publisher

Springer Open

Version

  • Published Version (Version of Record)